Getting backlinks (links from other sites to yours) is a major factor in ranking sites in the search engines. Generally, it is the more, the better. Webmasters do like to know how many sites link to theirs and there are a number of ways to do this. Google do let searchers to use the link: operator to show some links that are pointing to a page. Here is the link operator for Podiatry SEO.
However, from a link building perspective its not particularly useful.
Some facts and observations on the Google link: operator:
1. It only ever shows a relativly smallish random sample of all the links
2. The sample is very random and mixed
3. There is no known criteria other than random for a link being included the sample returned by the operator
4. Google show many more links in its Google Webmaster Tools
Conclusion:
Do not waste your time even looking at the Google link: operator. Its not helpful. Use other link checking tools if you want to know more.
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